One of the most popular formats for User-Generated Content (UGC) is the “Get Ready With Me” (GRWM) video. It feels casual, relatable, and offers a peek into someone’s daily routine. But what makes this style even more powerful is its ability to subtly feature a product as part of the routine, without coming across as overly promotional. In this article, I’ll show you how to create a GRWM video while effortlessly slipping in a product—our water-tracking app, iHydrate. We’ll focus on a recurring small problem (forgetting to drink enough water) and position iHydrate as the smart solution that fits seamlessly into a daily routine.
1. Start with a Natural Introduction
Why: GRWM videos are meant to feel authentic. The introduction is where you establish your routine and give viewers a preview of what your day looks like.
Example: Start with a scene of you waking up, heading to the bathroom, or sitting at your vanity. Keep the intro natural and light. Say something like, “Hey guys! It’s a busy day today, so let’s get ready together.”
How You Can Do It:
- Show your space: Whether it’s your bedroom, bathroom, or vanity, the setting should be cozy and relatable.
- Be personal: Briefly mention what you have planned for the day to give context. For example, “I’ve got work, gym, and meetings today, so I need to stay hydrated and energized.”
2. Begin the Routine and Set Up the Problem
Why: Now that you’ve introduced your day, move into your usual “getting ready” steps. This is where you’ll introduce a small, relatable problem—in this case, not drinking enough water. The key is to bring up this issue casually, as if it’s just a part of your day.
Example: As you apply makeup or prepare breakfast, casually mention, “One thing I always struggle with is remembering to drink enough water throughout the day.”
How You Can Do It:
- While doing another activity, like brushing your teeth or choosing your outfit, casually mention the problem.
- Say something authentic like, “It’s so easy to forget to hydrate when you’re busy.”
3. Introduce the Solution—Effortlessly
Why: This is where you introduce iHydrate as the perfect solution. The key is to make it feel like a natural part of your routine, not a sales pitch.
Example: While doing something like grabbing your phone or preparing a morning drink, say, “I’ve been using this app called iHydrate to help remind me to drink water throughout the day.”
How You Can Do It:
- Pull out your phone casually: As part of your morning routine, show iHydrate briefly.
- Demonstrate the functionality: Show how you log a glass of water or how the reminders work.
4. Continue the Routine and Reinforce the Solution
Why: The goal is to keep the video flowing naturally. After introducing the app, continue with your routine while subtly reinforcing the benefit of using iHydrate.
Example: As you’re picking out your outfit or doing your hair, you can casually say, “I’ve been so much better about staying hydrated since I started using iHydrate.”
How You Can Do It:
- Carry on with your routine: Move to another part of your day—whether it’s eating breakfast, packing your bag, or doing your hair.
- Reinforce how the app is helping without making it feel like a commercial.
5. End with a Call to Action (CTA)
Why: The final step of your GRWM video should wrap up your routine and lead into a soft call to action.
Example: As you finish up, say something like, “If you’re like me and always forget to hydrate, definitely check out iHydrate.”
How You Can Do It:
- Wrap up your routine: Show yourself heading out the door or finishing up your makeup.
- Give a light CTA: Keep it casual and not overly salesy.
Final Tips for Creating a Successful GRWM Video:
- Be Yourself: Let it feel casual and real.
- Feature the Product Naturally: Use it the same way you’d show other products in your routine.
- Keep It Relatable: Highlight small problems that most people experience.
- Stay Engaging: Keep the video light and fun.
By following this format, you can seamlessly incorporate a product like iHydrate into your daily routine and create a GRWM video that feels natural, relatable, and effective.
Use simple visuals to show how iHydrate works.