How to Create a Problem/Solution UGC AD Video Featuring iHydrate

Creating engaging User-Generated Content (UGC) ad videos is an effective way to promote your app or product, especially if you focus on solving a common problem. In this updated guide, I’ll show you how to structure a problem/solution + review video featuring the water-tracking app iHydrate. We’ll demonstrate how you can introduce a small but relatable problem (forgetting to drink enough water) and position iHydrate as a simple, smart solution. Here’s how to break it down.

1. Start with a Negative Hook

Why: You need to grab attention quickly by introducing a problem your audience is likely facing. The goal is to capture their interest with a relatable issue right off the bat.

Example for iHydrate: Open with something like, “I always forget to drink enough water, and by the end of the day, I feel totally drained.” This sets the stage for introducing iHydrate as the solution. Almost everyone struggles with staying hydrated, making this hook instantly relatable.

How You Can Do It:

Identify a pain point: For iHydrate, it’s the universal struggle of not drinking enough water. A simple statement like “I always forget to hydrate during the day” works well.
Use an “I” statement: This makes it personal and relatable. Viewers need to see that the issue affects you, too.
Keep it concise: Your hook should be 5-7 seconds long, just enough to capture attention.

2. Establish Relatability

Why: You want the viewer to feel like they’re in the same situation. By sharing a relatable detail, you can connect with your audience and keep them watching. This is where you mention a bit about your lifestyle or routine to create a bond with the viewer.

Example for iHydrate: After the hook, say something like, “As someone who’s always busy with work and life, it’s so easy to forget to drink water.” Here, you’re positioning yourself as a busy person—just like your audience—who struggles to stay hydrated.

How You Can Do It:

Identify your audience’s habits: Are they busy professionals? Students? Mention something specific that mirrors their lifestyle.
Be authentic: Share a bit about your daily routine to show you understand their problem. For example, “Between meetings and running errands, I barely remember to grab a drink.”
Keep it conversational: This section should feel like you’re talking to a friend, not delivering a sales pitch.

3. Introduce the Solution—Effortlessly

Why: Now it’s time to introduce iHydrate as the solution to the problem you just laid out. The key is to do this naturally, as part of your routine, rather than a forced advertisement.

Example for iHydrate: While doing something like grabbing your phone or prepping for the day, mention: “That’s why I started using this app called iHydrate. It reminds me to drink water throughout the day, so I stay on track.” Show the app in action for just a few seconds.

How You Can Do It:

Show the app in use: Pull out your phone and show iHydrate briefly. For example, “Here’s my first water reminder of the day—super simple.”
Explain how it helps: Mention how iHydrate solves the problem you introduced. “It sends me reminders, so I don’t have to think about it—it’s automatic.”
Keep it brief: Don’t over-explain. The goal is to show how easily it fits into your routine.

4. Highlight Problem/Solution Segments

Why: Structuring the video with clear “problem” and “solution” segments keeps it easy to follow and reinforces how iHydrate solves the issue. This makes the app feel like the obvious solution to a common problem.

Example for iHydrate:

Problem: “I used to go through the day without realizing I hadn’t drunk any water.”
Solution: “Now, iHydrate reminds me when to drink, and it’s made staying hydrated so much easier.”

How You Can Do It:

Focus on 1-2 key problems: Keep it simple. The main problem here is forgetting to drink enough water.
Follow each problem with a solution: Right after mentioning the issue, show how iHydrate fixes it. For example, “I never realized how much better I’d feel just by drinking more water, and iHydrate helps me do that.”
Show the solution in action: Demonstrate logging a glass of water or how the reminder system works.

5. Close with a Strong Call to Action (CTA)

Why: After showing how iHydrate solves the problem, end with a direct and simple call to action. You’ve guided the viewer through how the app works—now it’s time to tell them to download it.

Example for iHydrate: As you finish the video, say something like, “If you’re like me and always forget to hydrate, download iHydrate. It’s made staying hydrated super easy, and you’ll feel so much better.”

How You Can Do It:

Summarize the benefit: Reinforce how iHydrate has improved your routine. “It’s a game-changer for anyone who struggles to remember to drink water.”
Tell viewers what to do: Be clear about the next step—“Download iHydrate today and start your hydration journey.”
Keep it friendly: You’re offering a helpful tool, not hard-selling a product. Make the CTA feel like an invitation to improve their life.

Final Tips for Success:

Keep It Short: Your video should be 30-60 seconds long. Viewers’ attention spans are short, so get to the point quickly.
Be Authentic: UGC works best when it feels real. Don’t over-polish or script your video too much—just be yourself.
Use Clear Visuals: Show the app in use without overwhelming the viewer with too many features. A quick look at the main functionality (reminders, tracking water) is enough.
Relate to the Audience: Speak about the small, everyday problems everyone faces and how your product solves them.

By following this structure, you can create a problem/solution-style UGC ad video that resonates with viewers and encourages them to try iHydrate as the solution to their hydration struggles.

Use simple visuals to show how iHydrate works.